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Engagements that taught us
the difference between
leads and pipeline.

Client names withheld where required. Numbers and structure are real.

Case 01 · Real Estate

Sea-facing tower
launch, Mumbai.

Pre-launch campaign for a 47-storey sea-view residential tower in South Mumbai. 4-bed and 5-bed inventory at ₹4–8 Cr. Calibrated for HNI domestic and NRI segments across Gulf, Singapore and US.

  • Custom hook library across 6 buyer archetypes
  • Dual-funnel: HNI domestic + NRI corridor
  • WhatsApp first-touch under 12 minutes, 24x7
  • Sales-team grading loop tightened audiences over 6 weeks
Result
73%Site-visit show rate
4.2xLaunch ROAS
₹2.8KCost per qualified lead
62EOIs in launch window
The lead quality difference was visible from week two. We stopped wasting our sales team on calls that went nowhere.— Sales Director
Result
38%Counsellor-call show
₹187Qualified CPL
11KEbook downloads / Q
2.4KCounsellor calls / Q
They understand the parent-student decision dynamic. The funnel reads like it was written by a counsellor, not a marketer.— Director, National Consultancy
Case 02 · Study Abroad

Canada SDS pathway,
national rollout.

Lead-magnet driven funnel for a national consultancy running SDS, PG and undergraduate Canada intakes. Built around an ebook ("The Canada Study Mistakes 90% Students Make") and a quarterly university fair.

  • Authority-first ebook lead magnet, 38-page format
  • Pathway-specific landing pages — SDS vs PG vs UG
  • Pre-call WhatsApp nurture sequences for parents
  • Quarterly university fair as conversion trigger
Case 03 · NRI Real Estate

Branded residences,
Dubai Marina.

Pre-launch and launch campaign for a hospitality-branded residential tower in Dubai Marina. 1-bed to 3-bed inventory at AED 2.4–7.8M. Indian NRI buyers in Gulf, Mumbai, Delhi, Bengaluru.

  • Geo-corridor specific creative — Gulf-resident vs India-resident NRI
  • Yield-narrative hooks for investor audience, lifestyle for end-user
  • Multi-currency landing pages with AED/INR cross-display
  • WhatsApp Business API integration for time-zone respectful follow-up
Result
4.2xLaunch ROAS
31Units booked in 8 weeks
68%NRI lead share
$112Cost per qualified lead
Detailed case decks

The full case decks
are shared on request.

Numbers, creative samples, audience structures, sales-team feedback — under NDA where required.

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