Hook Library
A bench of 30–60 tested headline angles per project, organised by buyer psychology and project lifecycle stage.
Vertical 01
Real estate lead generation,
Real estate lead generation,
engineered for the ₹2Cr+ buyer.
Premium real estate doesn't fail at lead volume. It fails at lead quality, broker drag, and the gap between form-fill and site visit. We've built our practice in that gap.
The thesis
A site visit costs half a day. The wrong site visit costs two.
Most real estate funnels measure form-fills. The salesperson on the floor measures something else: how many of those form-fills actually walk in, qualify, and convert. Our job is to align those two numbers.
That means tighter audiences, sharper qualification, and creative that filters by buyer psychology — investor, end-user, NRI — before the form even loads.
What we measure
- Cost per qualified lead — not cost per form
- Site-visit show rate — booked vs walked-in
- Lead-to-EOI conversion at first visit
- Quality grade by sales team feedback loop
- NRI vs domestic mix calibration
The system
Six modules that
compose the real estate funnel.
Audience Calibration
Lookalike layering, exclusion lists from past low-quality leads, geo-radius logic that respects how Indian buyers actually decide.
Qualification Form Logic
Branching forms that pre-sort by ticket capacity, possession timeline, and use-case before the lead reaches the sales team.
WhatsApp First-Touch
Sub-15-minute response sequences, with templates calibrated to the angle the lead clicked. Routing logic for inbound vs outbound teams.
Creative Production
Static, motion and AI-rendered creative. Premium navy-and-gold aesthetic discipline, calibrated for every project's visual identity.
Sales Feedback Loop
Weekly lead-quality grading from your sales team feeds back into audience tightening. The funnel learns from the floor.
Suited for
Who this works for.
Residential Developers
₹2Cr+ inventory across launch, mid-cycle, and inventory-clearance stages. Strongest fit for sea-view, podium, or branded residences.
Commercial & Office
Grade A office leasing and pre-leased investment opportunities. Calibrated for HNI investor and corporate-tenant audiences.
Dubai & NRI Inventory
Marina, Downtown, Palm and emerging-corridor projects targeted at Indian NRI buyers across Gulf and US-Canada corridors.
Real estate brief
Tell us about the project.
Project name, ticket range, current funnel performance — we'll diagnose where the leak is on the first call.