A boutique performance marketing practice for residential and commercial developers across Tricity. Site-visit-ready leads. Calibrated creative. Sales-team-grade qualification.
Chandigarh sector buyers, Mohali Aerocity investors, Zirakpur volume buyers, and Panchkula end-users each behave differently. A Punjabi NRI looking at Mohali plot inventory has a fundamentally different psychology from a Chandigarh-based salaried buyer eyeing a Zirakpur high-rise. Generic Meta ad funnels treat them the same. We don't.
Our practice is built on segmenting Tricity demand by buyer archetype first, project second. The result: qualified site-visit leads, not generic form-fills your sales team has to manually triage.
We share these numbers transparently in weekly reports. No black-box reporting.
High-rise inventory, plotted developments and the Aerocity premium corridor. Audiences segmented for Chandigarh-Mohali commuters, Punjab NRI investors, and Delhi-NCR overflow buyers. Most projects in this corridor benefit from yield-narrative hooks for investor segments and connectivity-narrative hooks for end-users.
Volume residential and mixed-use inventory along the Patiala Highway and VIP Road corridors. Funnels calibrated for first-time-home-buyer parents, salaried Chandigarh professionals priced out of Sector inventory, and small-ticket investors. Aggressive qualification logic is non-negotiable here given lead volume.
End-user dominant micro-market with strong defence-services and bureaucratic buyer base. Trust signals (RERA, builder reputation, possession track record) carry far more weight in creative than aspirational lifestyle imagery.
Premium independent floor and resale inventory in established sectors. Tight, geo-fenced audiences. Premium creative discipline matters disproportionately — this buyer compares with Delhi NCR Tier-1 inventory and notices when creative looks generic.
30-60 tested headline angles per project, organised by buyer psychology and project lifecycle stage. Hooks for NRI yield-seekers, end-user families, first-time buyers, and resale flippers — never one ad serving all.
Lookalike layering, exclusion lists from past low-quality leads, geo-fenced audiences honouring Tricity's commute patterns. We exclude tyre-kicker pin codes by default.
Branching forms that pre-sort by ticket capacity, possession timeline, source-of-funds and use-case before the lead reaches your sales floor. Less wasted bandwidth, higher show rates.
Sub-15-minute response sequences with templates calibrated to the angle the lead clicked. Routing logic for inbound vs outbound teams. Auto-tagged conversations for sales-team follow-up.
Static, motion and AI-rendered creative produced in-house. Premium navy-and-gold aesthetic discipline, calibrated to project visual identity. Higgsfield-AI augmented variant generation for fast iteration.
Weekly lead-quality grading from your sales floor feeds back into audience tightening. The funnel learns from your actual sales experience, not just Meta's optimisation algorithm.
Pre-launch campaign for ~80 plot inventory in the Aerocity corridor. Mixed end-user and investor audience.
Mid-cycle inventory push for an OC-received high-rise in Zirakpur. Aggressive qualification given inventory pressure.
Tricity real estate has unique buyer psychology — Punjabi NRI investors, NCR commuters from Mohali Aerocity, Chandigarh sector buyers, and Zirakpur volume inventory each demand different funnels. A generic agency runs the same Meta ad across all of them. We calibrate creative, audiences and qualification logic to each segment, which is why our cost-per-qualified-lead in Tricity projects is typically 40-60% lower than generic-agency benchmarks.
We work with premium residential (Mohali sectors, Zirakpur high-rises, Chandigarh independent floors), commercial Grade A office leasing, and mixed-use developments. Our minimum project ticket starts at ₹80L for residential and ₹2Cr+ for commercial, because below those thresholds the qualification-first funnel approach doesn't compound.
Diagnostic week (audit + audiences + creative architecture) is week 1. Soft launch with 3-4 creative variants is week 2. By the end of week 3, the funnel is generating its first qualified site-visit leads. The 21-day calibration window then tightens audiences and creative based on real sales-team feedback. Most clients see meaningful pipeline by day 30.
All four. Mohali (especially Aerocity, Sector 82, 91, and the Sohana corridor), Zirakpur (high-rise inventory along the highway), Panchkula (Sectors 20, 21, MDC) and Chandigarh proper. Each sub-market has its own buyer profile and price band — our creative and audience segmentation respects those differences.
Retainers start from ₹75,000/month for single-project engagements with ad spend of ₹2-3L/month, scaling up based on project complexity and ad budget. Project-based pre-launch engagements are quoted separately. We are transparent about pricing on the first call — no opaque proposals.
Yes. We design WhatsApp Business templates, response sequences, and routing logic for your sales team. We don't replace your salespeople — we equip them with a sub-15-minute first-touch playbook that doubles site-visit show rates without adding headcount.
A 30-minute call. We'll either tell you how we'd approach it, or tell you honestly that you don't need an agency yet.