Buyer-Archetype Mapping
Before any creative is written, we map your project to 3-5 buyer archetypes — investor, end-user, NRI, first-time-buyer, upgrader. Each archetype gets its own hook library, landing page variant, and qualification logic.
For developers in India
Real estate lead generation that ends at site visits, not form-fills.
A boutique performance practice for premium developers across India and Dubai. We engineer the funnel below the form — qualification, WhatsApp first-touch, sales-team feedback loops — because that's where the conversion actually happens.
The thesis
Most real estate funnels
Most real estate funnels
fail below the form.
Lead volume is rarely the bottleneck. Lead quality, response time, qualification depth, and sales-team handover are. A funnel that delivers 400 form-fills a month sounds great until your sales team tells you 320 of them never picked up the phone.
We've built our practice on the layer most agencies ignore: the architecture between form-fill and site visit. Qualification flows that filter out tyre-kickers. WhatsApp templates that get answered in real time. Sales-team feedback loops that tighten audiences based on actual conversion outcomes.
Vertical experience
- Premium residential — Mumbai, Bengaluru, Pune, Tricity
- Commercial Grade A — office and pre-leased
- Branded residences — Dubai Marina, Palm
- Plotted developments and integrated townships
- Pre-launch, mid-cycle and inventory-clearance stages
- Both end-user and HNI investor audiences
The methodology
How we generate leads
that actually convert.
Hook Library Engineering
30-60 tested headline angles per project. Yield narratives for investors. Lifestyle for end-users. Connectivity for commuter buyers. Trust-and-RERA narratives for under-construction. We never run a project on 2 ad variants.
Branching Qualification Forms
Forms that adapt based on user input. Ticket capacity gets confirmed before email is collected. Possession timeline filters out exploratory browsers. Source-of-funds field exposes serious-intent buyers from window-shoppers.
Sub-15-Minute WhatsApp Touch
WhatsApp Business API integration with templates calibrated to the ad angle the lead clicked. Auto-routing to the right sales specialist by archetype. Auto-tagging for follow-up. Response SLA monitored daily.
Sales-Floor Feedback Loop
Weekly lead-quality grading by your sales team feeds back into audience tightening. Bad-quality lead from a particular pin code or campaign? It's excluded next week. The funnel learns from your floor.
Site-Visit Recovery
Booked-but-no-show leads enter a recovery sequence. WhatsApp re-engagement at 48h, 7-day and 14-day intervals. Most agencies write these off; we recover 18-25% of them on average.
Frequently asked
Common questions from
developers.
What does 'qualified real estate lead' mean in your engagement?
A qualified lead has confirmed three things in the qualification flow: ticket capacity matches your project's price band (no ₹50L buyers for ₹3Cr inventory), possession timeline is within 24 months (not exploratory browsing), and source-of-funds is clear (loan-eligible salaried, business-owner, or NRI remittance). Anything that doesn't pass those three filters is logged separately and not counted in our cost-per-qualified-lead.
How is your real estate lead generation different from agencies that just run Meta ads?
Most agencies optimise for cost-per-lead at the form-fill level — that's a vanity metric. Half those leads never pick up the phone. We optimise for cost-per-site-visit-shown, which is the only metric that correlates with bookings. That requires building qualification logic, WhatsApp first-touch sequences, and sales-team feedback loops on top of media buying. Most agencies don't do the work below the form.
Do you work with builders selling under-construction inventory or only ready-to-move?
Both, but the funnels are completely different. Under-construction needs trust signals (RERA, escrow, possession track record, third-party legal opinions) front-loaded in the creative; ready-to-move can lean on lifestyle and amenity imagery. We architect the funnel based on inventory stage.
Can you handle a national real estate campaign across multiple cities?
Yes. Our largest engagements run across 4-6 cities simultaneously with city-specific creative, audiences, and qualification logic. Mumbai, Pune, Bengaluru and Hyderabad funnels look nothing alike — we don't run pan-India creative as a default.
What kind of monthly ad spend do you typically work with for real estate?
Our typical engagement assumes ₹3L+ monthly ad spend per project. Below that threshold, the calibration window becomes statistically noisy and we can't credibly tighten audiences. For multi-project portfolios, total spend ranges ₹8L-25L+ per month.
How quickly can we expect to see results after engagement starts?
Diagnostic week is week 1, soft launch in week 2, first qualified leads by end of week 2. Meaningful pipeline by day 30. The 21-day calibration window from launch tightens audiences based on sales-team feedback. Stable cost-per-qualified-lead is typically achieved by day 45-60.
Project brief
Send the essentials.
Project name, ticket range, current funnel performance. We diagnose the leak on the first call.